Google and other heavyweights from the U.S. are going to complain about this new E.U. data privacy law, but I think that Europe is way, way ahead of us on this one.
On Jan. 25, EU Justice Commissioner Viviane Reding unveiled a wide-ranging data protection program that aims to regulate all companies doing business online in the EU, not just those based there. The data protection laws, which will take about a year to be enacted, will be uniform across all 27 member states.
“Companies must understand that if they want access to 500 million consumers in the EU, then they have to comply. This is not an option,” says Matthew Newman, spokesperson for the justice commissioner.
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“The principle behind [the right to be forgotten] is quite simple: it’s your data, you’re in control of it and you get to decided what is done with it,” says Mr. Newman.
