Too bad!
When Mozilla announced a plan to improve its system, it didn’t seem like the kind of thing that would make waves. But it didn’t take long for the Internet advertising industry to react — furiously. The Digital Advertising Alliance called the proposal “draconian,” while the Interactive Advertising Bureau’s Randall Rothenberg pronounced it a “kangaroo cookie court.”
What are the advertisers so worried about?
It’s the “Cookie Clearinghouse” Mozilla proposes to use to improve the accuracy of Firefox’s cookie-blocking function. Most browsers already offer varying levels of cookie-blocking — particularly aimed at cookies that allow “third parties” (analytics companies, marketers, etc.) to tag your computer so they can recognize you on other websites.
But cookie-blocking is a blunt instrument, and when you turn it on, some sites don’t work right. Mozilla’s lead privacy engineer, Sid Stamm, says he wants to build a better cookie-blocker, “[one] that blocks only the bad stuff and allows only the good stuff.”
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That master list will be the Cookie Clearinghouse, which will be hosted at Stanford. Experts will curate the list, with an eye to transparency and user privacy, while looking for certain technical problems that only human beings can sort out.
Basically the argument of advertisers is “ooo, this will change the user experience in a way WE don’t design and that’s evil.” But users can go back to that experience ANY time by not using this feature when it’s rolled into Firefox later this year. Basically they’re making the same argument as agro-business that fights labeling genetically modified foods: they don’t want you to have a CHOICE.
Too freakin’ bad. Choose. This is about privacy, and privacy IS security. Be secure … crush cookies you didn’t ask for.
